A fellow agent in my office recently asked me to put together something on Twitter and how real estate agents could utilize it. We are Realtors, there is one thing we all love to say when introduced to anything new, “I’m to busy for that.” And while it is true you, like I, may be very busy, it is important to look at what we are doing with our time and is it leading us to where we need to be down the road.
Twitter is one tool many of you have probably heard of, but have little clue what it is. The short answer is Twitter is a micro-blog social networking tool. My goal here is not to teach you the ins and outs of what Twitter is, but why as a real estate agent you should be using it.
Purpose
There are three main purposes I am going to focus on in hopes of convincing you Twitter is a tool you should be using.
- Presence: Have you ever searched your name on the Internet? What do you find? If you were to meet a potential client in your day-to-day activities and handed them a card what do you think they would do when they get back home? They are going to Google you more often than not. What will they find? Twitter is a tool that can help you control what they find. Not only does Twitter rank well so your actual Twitter account will be found, but Twitter can also be used as a tool to drive people to other sites that control your message as we will discuss more below. [Read more...]
